Attention is an expensive currency

5 November 2022

By Linda Ferguson

Do you ever wish someone would just pay attention? Or maybe you wish you could pay attention better? We all talk about attention, but maybe it’s time to step back and think about how attention works.

Your brain exists to manage your energy budget. It keeps you alive by monitoring your use of resources so that you always have something left in case of emergency. The unconscious processes driven by the brain do two things: 1) scan for trouble and 2) jump to conclusions. Neither of these are good for paying attention. Attention is expensive (to your brain) and to give it to just one thing at a time is to risk missing something.

What makes it easier to pay attention? Four things spring to mind:

1) Connect focus to either pain or gain (the brain is wired to keep you safe and also to keep you moving toward your goals or purpose).

2) Be part of a safe group. When we feel like part of a tribe, we expect that others are watching our blind spots. That leaves us more energy for focus.

3) Keep cycling back. Understand that your attention is meant to wander. Instead of paying attention all at once, pay in instalments.

4) Test yourself. If you’re responding and getting feedback, you’ll be more likely to keep returning to a topic until you have what you need.

Many people are still trying to figure out: “What is NLP?” The ideas above come from neuroscience and related fields. They are not NLP. The techniques that allow you to practice applying these ideas are NLP. NLP is not the final product: it’s the toolkit you use to get there.

Share this post:

Related posts

15 February 2026

The integrity to withstand change

People need both flexibilty and strength to withstand external change and maintain their sense of who they are and how they are connected in the world. Although people rarely know how to say it, what they want to develop is the confidence that they will do more than just get through change: they will stay themselves through it.
7 February 2026

What’s stopping you?

Whatever is scary in you is something you are already living with. You don’t have to be scared you can’t handle you: you’ve always handled you. When you are curious about yourself (instead of judging yourself), you will find unexpected strengths and perspectives that open up new possibilities for your. You might find passion, or purpose, or peace. But you will only find them if you have the courage to look inside.
31 January 2026

How Self Knowledge Drives Performance

Even simple exercises in taking stock of our own physiology can have significant, positive impacts on how we understand our interactions. This is not ‘touchy feely.’ This is evidence-based neuroscience. It’s not the way your individual mind works: it’s the way everyone’s brain/body systems work.